The Russian invasion of Ukraine resulted in the fact that experienced Ukrainian interviewers were also among the refugees.Until the beginning of 2022, we used their help when conducting research in Ukraine.Over 70 of them emigrated to European countries, thanks to them we conduct refugee research in 14 European countries.
The war in Ukraine resulted in an influx of refugees from Ukraine, mainly to Poland and Germany and Czech. According to the UNHCR (https://data.unhcr.org/en/situations/ukraine), after February 24, 2022, over 3.5 million refugees were registered in the European Union (as of July 12, 2022). There are over 1.2 million registered in Poland, in Germany - almost 900,000 and in the Czech Republic - almost 400,000 refugees.
Such large new groups of refugees change the situation in the individual countries (job market, consumer goods, rental market, etc.). New behavior patterns significantly affect consumer brands and products. There are advertisements targeting Ukrainians directly in their own language as well as existing advertisements (adapted by adding Ukrainian subtitles).
The Russian invasion of Ukraine resulted in the fact that experienced Ukrainian interviewers also were among the refugees. Until the beginning of 2022, we used their help when conducting research in Ukraine, today most of them emigrated to European countries. Currently, over 70 Ukrainian-speaking interviewers are in 14 European countries.
With such a large group of experienced interviewers, we are able to conduct marketing research with refugees from Ukraine in many European countries. So far, we have conducted research (qualitative and quantitative) in Poland, the Czech Republic and Romania. We are currently conducting another refugee survey in Poland and a survey of refugees from Ukraine in Germany.
By carrying out research, we also give interviewers the opportunity to earn money, and make easier for them to adapt to the emigration environment. If you are interested in carrying out research with refugees from Ukraine in Poland and in other European countries, write an inquiry to us at paulat@paulat.pl