Why do viewers flock to Patryk Vega's films in crowds?
To check this, we did a neuromarketing study of viewers' reaction to a movie trailer fragment.On the video we present an illustration of the study for one of our respondents - Magda, which perfectly shows the three most important factors determining the power of attraction of Vega films.
AUTHENTICITY - Patryk Vega shows Poland in an exaggerated way, but he cannot be accused of being detached from reality. From the beginning, all viewers FEEL that the situations presented in the film are authentic, can (could) happen. Vega owes the authenticity of the situation to his excellent mood observer.
THE ABILITY TO CREATE EMOTIONS - Vega's films are accused of being a cluster of consecutive jokes, and often that they are missing a combination of these scraps of jokes into a coherent story. Probably true, Vega even exaggerates the amount of jokes. Even if you do not like joke No. 1, No. 2 or No. 3, you will eventually find a joke that will make you laugh (in the posted video, Magda laughed only at the stage watching rodeo on TV).
It is worth noting that Vega is not afraid of evoking various emotions - sometimes the scenes also cause skepticism or disgust. Thanks to this, no one remains indifferent to his films, and the films arouse controversy even before they reach the cinemas.
PROFESSIONAL MARKETING - Vega films have an excellent cast, in "Polityka" there are, among others Zbigniew Zamachowski, Andrzej Grabowski, Janusz Chabior and Ewa Kasprzak. The picture is completed by a professional film crew (mostly composed of people whom Vega has worked with in the past). Vega doesn't make movies for itself! As he emphasizes in interviews, he builds movies based on research results, thanks to segmentation he has a clearly profiled category of viewers he wants to reach and before the premiere he provides due publicity and promotion (i.e. works in the way that is the largest corporations in the world).
And that's why we can not think about whether Vega's film will be successful, but rather whether this success will be in line with the results of "Kler" or "Quo Vadis".