Tests using eyetracking and AI allow you to "win" on the store shelf.

Success on the shelf is the result of joint marketing and sales work, visibility of products on the shelf, great design, good branding and the optimal pricing strategy.

On the video from our test we show how good visibility of the product, attractive packaging and competitive price of the "Crunchy Muesli" flakes effectively attracts the customer's attention in the store.

"Crunchy Muesli" is one of the most expensive products on the shelf.The products are centrally located in the shelf, but they take up much less space on the shelf than the competing "Symbio" ones.

Nevertheless, most of the customers' glances focus on the Crunchy Muesli.

An additional success of Crunchy Muesli is the fact that the packaging catches the eye in the first moments of contact with the shelf, which allows customers to create a benchmark effect for the product price (other products are "rated" against the price of Crunchy Muesli).

Thanks to this, the percentage of people rejecting the price of Crunchy Muesli (as too expensive) is much lower than it might be when the other brand catches the eye first.

back