Mineral water category in Poland is characterized by little variation in sizes of bottles. Several types of capacities and shapes. Sometimes - a glass one. In Galicia, Spain, the local mineral water has 10 different sizes (shapes) and types of bottles.
Also, Cabreiroa brand makes great use of the packaging. The background is imprinted (on the layer adhered to the bottle), the front of the bottle has just the brand, the hero, type of the water and manufacturer name.
Great combination of design and marketing together with the needs of target groups and sales channels requirements.
