Since 2007 we have been working for the most successful companies, public institutions and NGO's:
FINANCE SECTOR:
ANZ, BOS S.A., EWL Group, HSBC, ISL, PROVIDENT S.A., Zain Group
TOURISM:
Chorzów, Dolny Śląsk, Gorzów, Krynica, Kleszczów, Kołobrzeg, Olsztyn Płock, Sopot
STARTUP'S & NGO'S:
Biopolyplast, Akogo?, Liberties, UNICEF, WWF Polska, XBiolab, Van4Share
MARKETING AGENCIES:
Eskadra, Harris Interactive, Performance Media, Rebels Valley, Stratosfera
B2B SECTOR:
3M, BP, Polmedica, PPNT, Tarasola, TAURON, Thermaflex
AND:
BAT, DOZ, European Parliament, Maspex, Procter&Gamble, PISF, Leon Kozminski Academy, UR Kraków
CLIENTS ABOUT US
Thanks to PAULAT, we defined the full spectrum of client strategies and their potential and gained insights into long-term, effective marketing communication.
Finding the perfect purchasing occasion is the dream of every company. To be at the right time with the the right product. To beat the competition with speed and precision. Working with PAULAT helps us to maintain our leadership position in the market.
Good business decisions require a clear segmentation of users. A result of our project implemented with PAULAT was the preparation of a new offer and the optimal targeting of customers in terms of the new offer.
Enriching the results of analytic marketing with consumer insights allows the efficiency of business processes to be improved. Through research, processes gain content. Together with PAULAT, we help our customers succeed.
Success lies in precision because a mass approach generates massive costs. Precision requires identifying "opportunities" and offers of the expected value for the customer. Thanks to projects with PAULAT, we are adapting better to changing market needs.
With the support of PAULAT, we have modified the marketing communication strategy of our Festival and definition of target groups, which allowed us to gain new fans and broaden the audience of the Festival. We have used focus group interviews, F2F smartphone assisted interviews and neuromarketing, qualitative studies. The optimal mixture of techniques gave us broad background and precise direction for the improvement.
Since 2011, PAULAT has been responsible for carrying out analyzes and researches whose results have built effective marketing communication strategies for dozens tourist brands.
The ability to combine information from various sources, experience and innovative methods of data collection allow PAULAT to create valuable marketing insights and adaptable recommendations.
Using neuromarketing tests, we improved the navigation and fluency of telling the story of Tadeusz Kosciuszko in the form of a virtual museum http://kosciuszko.wielkiehistorie.pl/. Neuromarketing research has shown us the deficiencies in navigation and identified the main elements causing the departure of the virtual tour. The eye-catching test allowed us to modify graphics, video materials and structure.
On the first day of launch, we obtained 100,000 unique users.
Celem projektu badawczo analitycznego była analiza wielkości rynku usług dedykowanych seniorom w Polsce oraz analiza seniorów w wieku 65+ w Polsce. Analizy zostały przeprowadzone z wykorzystaniem aktualnych danych (z lat 2018-2020), w tym danych statystycznych GUS (Bank Danych Lokalnych), sprawozdań i raportów instytucji publicznych oraz wyników badań społecznych i marketingowych dotyczących seniorów w wieku 65+.
Usługa została wykonana do 21.08.2020 roku w sposób kompletny, cechowały ją wysoki poziom jakości wykonania oraz brak wad i usterek. Usługi zostały wykonane zgodnie z dokumentacją projektową, specyfikacją techniczną, normami i wiedzą techniczną.
Jan Niziński, COO, Koindeo
By analyzing the potential for one of our medical inventions, we have determined the size of the market and additional attractive therapeutic niches that we have not thought about before. The identification of competitive advantages and the indication of a business strategy allowed us to convince the investor to cooperate.
The results of the project carried out by PAULAT allowed to obtain funding for clinical trials of the new vaccine.
Zamówienie zrealizowane w ramach projektu pn. Platforma Startowa „Wschodni Akcelerator Biznesu” (nr projektu POPW.01.01.01-06-0001/18) zgodnie z wymaganiami zawartymi w zapytaniu ofertowym. W skład przedmiotu objętego odbiorem wchodzi raport z badania rynku pod kątem oszacowania potencjału biznesowego usługi estymacji śladu węglowego firm produkcyjnych, usługowych oraz instytucji finansowych (MS Word).
Strona odbierająca, po zapoznaniu się z przedmiotem odbioru, stwierdza, iż: 1. Przedmiot objęty odbiorem jest kompletny, wykonany zgodnie z umowę, w tym spełnia zakładaną w umowie funkcję.
Puławski Park Naukowo-Technologiczny
Przemek is a very proactive colleague and tookgreat strides in moving the business forward in Poland.
He wasgreat to work with and an excellent project manager.
Przemek is a brilliant researcher too and it was great to have worked with him.
James Endersby, Chief Executive, Opinium UK
