Paulat

Mieszkania turystyczne typu „bajos turisticos” są dziś jednym z najbardziej kontrowersyjnych elementów rynku noclegowego w Hiszpanii. To lokale zlokalizowane na parterach budynków, bardzo często powstałe w zaadaptowanych garażach, dawnych sklepach lub biurach. Dla turystów pozostają opcją taniego noclegu w centrum, ale dla mieszkańców i władz miast są problemem urbanistycznym i społecznym.

In January 2026, the PAULAT Agency conducted a nationwide survey among Poles planning a vacation or holiday trip in 2026 (N=600), asking about their planned longest vacation destination. Three out of four (75%) of those planning a vacation already have a specific destination in mind, and Poland is the most common destination (43%).

Mallorca, the largest of the Balearic Islands, has been attracting millions of tourists for decades. In 2023, it welcomed more than 12.4 million visitors, of whom 85 % were international. Germans and Britons continue to dominate, followed by increasing numbers of French, Scandinavian and Polish tourists. Tourism accounts for around 75 % of the island’s GDP, which is why local authorities and organisations such as Fundació Mallorca Turisme focus on promoting diversity – from beaches to culture, sport and nature.

Tourism is one of the most important sectors of the economy of many countries. It generates income, creates jobs and promotes cultural heritage. However, excessive numbers of tourists, or the phenomenon of so-called overtourism, can lead to serious social, environmental and infrastructural problems. Spain and Poland, although different in terms of scale and history of tourism development, are currently facing similar challenges related to the overload of the most popular destinations.

The Valencian Community (Comunitat Valenciana), located on Spain’s eastern Mediterranean coast, is one of the country’s most prominent tourist destinations. Comprising the provinces of Valencia, Alicante, and Castellón, the region attracts millions of visitors each year with its diverse offerings — from beaches and historical landmarks to major cultural events like Las Fallas. The region’s tourism policy plays a critical role in managing this dynamic sector, which is a key driver of economic development.

Iga Swiatek is one of the most talented Polish tennis players who won the hearts of fans around the world with her talent, determination and modesty. However, in addition to its undeniable success on the tennis courts, Swiatek also has certain marketing values that make it an attractive brand for many sponsors and companies.

After 3 years, the number of tourists in the Czech Republic has returned to pre-pandemic levels. We conducted a marketing study to check how the Czech Republic has rebuilt its tourist position in Europe over the last three years.

On Sunday, May 28, 2023, local elections were held in Spain, which were a kind of dress rehearsal before the parliamentary elections to be held in the summer.

The biggest winner of the local elections is the People's Party (Partido Popular, PP), which won 31.5% of the vote (9 percentage points more than in the previous local elections in 2019).

Nyiregyhaza in Hungary, having in its offer two different attractions aimed at family tourists who like to drive to their place of residence in a maximum of a few hours by car (7 countries within reach), is able to quickly rebuild their position after the coronavirus pandemic.

Comfort and convenience are important. However, if the improvement of the comfort of use takes place at the expense of the quality and weight of the backpack, then ultimately the comfort of using the backpack is significantly lower versus the classic version.

The Russian invasion of Ukraine resulted in the fact that experienced Ukrainian interviewers were also among the refugees.Until the beginning of 2022, we used their help when conducting research in Ukraine.Over 70 of them emigrated to European countries, thanks to them we conduct refugee research in 14 European countries.

An example of an effective campaign is the Croatian campaign "Trust me I've been there", based on the recommendations of ordinary tourists as well as celebrities and athletes. The results are spectacular - 80 million nights were registered in Croatia until September 28, 2021, while in the whole of 2020, 54 million nights were registered. The visiting season in Croatia is getting longer and includes various year-round attractions.

Tourist campaign At Home in Prague managed to attract over 30 thousand visitors with the ‘At Home in Prague’ initiative in July 2021 (30 percent more than in 2020).The campaign was run for the second time (for the first time in 2020) and is an extremely effective way to attract tourists in a pandemic situation. In 2020 it generated EUR 12 million in revenue, in 2021 it is estimated that it will be over EUR 15 million.

Neuromarketing research shows the behavioral reaction of respondents - what do we pay attention to (eyetracking), what emotions accompany it (facetracking) and whether and to what extent we engage the brain in the reception of the message (eeg).Thanks to the study of behavioral reactions of the nervous system, we know what draws the attention of the respondent, what he likes, what increases his concentration. And all of that - before we get answers to questions, opinions and assessments.

The smart home solutions market is one of the most attractive markets - both in terms of value and in terms of growth dynamics.The value of the global smart home market exceeded EUR 50 billion in 2019, with European countries generating 1/3 of the global market value.

The model for the policy agenda in crisis should be a strategy of the Czech Republic Prague, which runs campaign called "in Praze as doma" ("At home in Prague").The campaign targets tourists from countries neighboring the Czech Republic.Each tourist who stays in one of the 353 hotels in Prague will receive points for his stay, which can be exchanged for museum tickets or exchanged for tour tickets.

Co to jest neurohacking?
To termin obejmujący zestaw technik pozwalających na sterowanie reakcjami (np. odbiorców reklam czy użytkowników serwisu WWW) w celu osiągnięcia maksymalnych korzyści dla produktu/ usługi.

For many years, marketing experts have been recommending the use of elements that attract attention and increase satisfaction in advertising - including the sex, children or pet triad.

The word "or" has a significant meaning here - mixing these elements in one message can be disastrous.

Audiences tend to focus in the center of the screen, which is why many ads place the most important benefits, the logo or the website address in the center of the frame. 

The primary objective is to raise the level of notice.

W 2018 na całym świecie 800 mln osób słuchało audycji nagranych i udostępnionych w sieci lub na platformach. Prognozy wskazują natomiast, że w 2020 roku liczba ta przekroczy 1 mld słuchaczy. Są wśród nich także Polacy.