Paulat

After 3 years, the number of tourists in the Czech Republic has returned to pre-pandemic levels. We conducted a marketing study to check how the Czech Republic has rebuilt its tourist position in Europe over the last three years.

On Sunday, May 28, 2023, local elections were held in Spain, which were a kind of dress rehearsal before the parliamentary elections to be held in the summer.

The biggest winner of the local elections is the People's Party (Partido Popular, PP), which won 31.5% of the vote (9 percentage points more than in the previous local elections in 2019).

Nyiregyhaza in Hungary, having in its offer two different attractions aimed at family tourists who like to drive to their place of residence in a maximum of a few hours by car (7 countries within reach), is able to quickly rebuild their position after the coronavirus pandemic.

Comfort and convenience are important. However, if the improvement of the comfort of use takes place at the expense of the quality and weight of the backpack, then ultimately the comfort of using the backpack is significantly lower versus the classic version.

The Russian invasion of Ukraine resulted in the fact that experienced Ukrainian interviewers were also among the refugees.Until the beginning of 2022, we used their help when conducting research in Ukraine.Over 70 of them emigrated to European countries, thanks to them we conduct refugee research in 14 European countries.

An example of an effective campaign is the Croatian campaign "Trust me I've been there", based on the recommendations of ordinary tourists as well as celebrities and athletes. The results are spectacular - 80 million nights were registered in Croatia until September 28, 2021, while in the whole of 2020, 54 million nights were registered. The visiting season in Croatia is getting longer and includes various year-round attractions.

Tourist campaign At Home in Prague managed to attract over 30 thousand visitors with the ‘At Home in Prague’ initiative in July 2021 (30 percent more than in 2020).The campaign was run for the second time (for the first time in 2020) and is an extremely effective way to attract tourists in a pandemic situation. In 2020 it generated EUR 12 million in revenue, in 2021 it is estimated that it will be over EUR 15 million.

Neuromarketing research shows the behavioral reaction of respondents - what do we pay attention to (eyetracking), what emotions accompany it (facetracking) and whether and to what extent we engage the brain in the reception of the message (eeg).Thanks to the study of behavioral reactions of the nervous system, we know what draws the attention of the respondent, what he likes, what increases his concentration. And all of that - before we get answers to questions, opinions and assessments.

The smart home solutions market is one of the most attractive markets - both in terms of value and in terms of growth dynamics.The value of the global smart home market exceeded EUR 50 billion in 2019, with European countries generating 1/3 of the global market value.

The model for the policy agenda in crisis should be a strategy of the Czech Republic Prague, which runs campaign called "in Praze as doma" ("At home in Prague").The campaign targets tourists from countries neighboring the Czech Republic.Each tourist who stays in one of the 353 hotels in Prague will receive points for his stay, which can be exchanged for museum tickets or exchanged for tour tickets.

For many years, marketing experts have been recommending the use of elements that attract attention and increase satisfaction in advertising - including the sex, children or pet triad.

The word "or" has a significant meaning here - mixing these elements in one message can be disastrous.

Audiences tend to focus in the center of the screen, which is why many ads place the most important benefits, the logo or the website address in the center of the frame. 

The primary objective is to raise the level of notice.

Why do viewers flock to Patryk Vega's films in crowds?

To check this, we did a neuromarketing study of viewers' reaction to a movie trailer fragment.On the video we present an illustration of the study for one of our respondents - Magda, which perfectly shows the three most important factors determining the power of attraction of Vega films.

Over past decades, Valencia has become one of the most important holiday destinations in Spain (both for the domestic and foreign market).Road, rail connections and direct flights have made the journey to Valencia easier and quicker, however - what provides Valencia strength is the reconstruction of the former Turia river area.

In a few days premiere of the 5th season of the Charlie Brooker series "Black Mirror"."Black Mirror" perfectly shows the threats resulting from the development of modern technologies that may become real very soon.

Well, soon or already real?

Tests using eyetracking and AI allow you to "win" on the store shelf.

Success on the shelf is the result of joint marketing and sales work, visibility of products on the shelf, great design, good branding and the optimal pricing strategy.

Effective advertising is persuasive, builds engagement, evokes positive emotions (and does not evoke negative ones) for a specific Area of Interest - brand, benefits, call to action.Calling emotions may be ineffective when it is not associated with the advertised brand, product or service!

The value of the Polish market for medical devices is 0.6% of the global, which is slightly less than 3% of the whole European market.

There is one strong polish medical devices segment - cardiology devices, worth over USD 700 mn (1.2% of the global medical devices market).

Dynamic operation in the network is the basis for building an image for each company. There is no difference in the financial industry.
Which bank effectively runs its strategy?What kind of activity most often appears on official profiles and to which group of recipients it goes?Do users engage in discussions about published content?Is the Bank in constant contact with their clients?

In the short summary, below is an example of the analysis of social media activities on Facebook (data from Sotrender November - December 2017).

Expectations towards banks and financial institutions are changing strongly under the influence of trends, generational changes, technology, changes in attitudes towards money and value.

Today in Poland we can observe the marginalization of those institutions which do not follow the changes taking place in their environment.Others, instead of maintaining coherence within omnichannel, suggest one-dimensionality of contact, regardless of the channel of reaching.