Audiences tend to focus in the center of the screen, which is why many ads place the most important benefits, the logo or the website address in the center of the frame.
The primary objective is to raise the level of notice.
A classic example of using the central position are Coca-Cola ads:
The brand appears centrally in the frame, skillfully woven into the characters' stories.
Coca-Cola towarzyszy bohaterom także w trakcie seksu w samochodzie.
To attract visual attention, the Coca-Cola advertisement uses the attention-grabbing and centrally placed faces of the characters.
Centrally placing a logo or benefit is not always the best way to increase attention.Programming the path followed by the eyes, the correct use of sound effects and the correct sequence of shots help to raise the awareness of a brand or product also in the situation of peripheral positions.
If you are interested in how to do it don't hesitate to contact us.