For many years, marketing experts have been recommending the use of elements that attract attention and increase satisfaction in advertising - including the sex, children or pet triad.
The word "or" has a significant meaning here - mixing these elements in one message can be disastrous.
Placing baits in the form of a dog / child or model's sex appeal almost always increases the attention, but it does not always increase a satisfaction or an attention.Sometimes these baits have such a strong impact on viewers and distract much stronger than attract.
Properly arranged shots of a dog or a child increase satisfaction level and a skilful combination of the characters with the narrative of the advertisement transfers positive emotions to a product, service or brand.
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