The smart home solutions market is one of the most attractive markets - both in terms of value and in terms of growth dynamics.The value of the global smart home market exceeded EUR 50 billion in 2019, with European countries generating 1/3 of the global market value.
The value of the European smart-home market in 2019 exceeded EUR 15 billion, and the forecast indicates that this value will double in the next 3 years.The average annual growth rate - CAGR4Y is over 15%.Two countries have the largest share in the value of the European smart-home market - United Kingdom and Germany, responsible together for 48% of the market value (over EUR 7.3 billion).
The smart-home market consists of product categories, the largest of which are smart appliances and devices related to security - each category has a share of about 22%.
In the next 5 years, the relations between subcategories will change.The biggest increase is prognosed for smart appliances and lighting management categories.The home entertainment category will face the biggest decline (by 3.1 percentage points over the next 5 years).
We have developed a report on the smart-home market in Poland and Europe, which answers the following questions:
- What is the size of the smart-home market in Poland?
- What is the share of categories in the market ?
- What is the dynamics of growth in the value of the smart-home market?
- What are the drivers and barriers on the smart-home market?
- What are the market trends and competitive advantages?
- What are the needs of the target groups (individual and B2B)?
At PAULAT, we conduct research and carry out market size & share analyzes, market and competition analyzes, segmentation of target groups and brand image positioning.
We usually conduct market analyzes for the new technology, pharmaceutical and financial industries.We have access to data sources about competition, markets and clients / consumers.
Contact us and find out more.