Neuromarketing research provides us with knowledge about human behavior.Neuromarketing allows you to analyze not only purchase declarations, but also to analyze your eye reactions, evoked emotions or involvement during packshot, logo exposition.

The advantage of neuromarketing is that it investigates unconscious reactions.

What problems does neuromarketing solve?

At any point in time, over 11 million bits of information hit our brain, and it’s able to filter them down to about 50 only. Then seven to ten of them can be kept in short-term memory. Of course, with this enormous filtering exercise that it does, we cannot consciously make choices all the time. A lot has to happen very unconsciously. And, by the way, that’s a very different unconscious from the unconscious that Freud has been talking about - Julia Sperling.
 
 
Neuromarketing is for you if:

    Your product is good, but customers do not reach for it,
    Product advertising does not attract visual attention,
    Advertising is liked, but it is ineffective,
    Customers visit the website or store, but they do not finish the process and resign from the purchase,
    Customers do not pay attention to the product, visual identification, logo, claims,
Customers pay attention to the packaging on the shelf in the store, but finally buy competitive products.
If any of the above concerns your products - we will help you solve it!
 

Neuromarketing usage

  Marketing: improvement or selection of the most persuasive marketing communication. Tests materials might be: concept, moodboard, TV spot, ad, movie, video explainer, billboard, banner, leaflet or a newspaper.
    Sales: category management, improvement of visibility, noticing on the shelf, packaging test, shelf test, path to purchase.
   Product: packaging, visibility, descriptives, 
    Design: UX / usability tests. Functionality, visibility, optimization of experience, easiness of navigation. 

Which tools are used in neuromarketing?

Neuromarketing research uses, eye tracking with the help of a special camera recording eyes glances. Another tool is a device worn on the head of the respondents and studying brain wave activity (EEG). Third solutions is a artificial intelligence and natural interface based program which analyzes emotions (facial expressions recognition).

Additionally mousetracking or tracking behavior (cursor movement, clicks, time, repeat, etc.) are available from analitical background.
 
The effect of neuromarketing research

To increase attractiveness, commitment and satisfaction.
Make brand more distinguishable from the competition, emotionally engaging communication, optimize UX/ customer journey. Improve persuasiveness of ads, videos and marketing material.
Build effective e-commerce channel.

 

Examples of neuromarketing research

The results of neuromarketing research allow to improve the attractiveness of advertisements and their optimal selection, to facilitate user experience on the website and to achieve high conversion of bookings / sales / values. A unique feature of neuromarketing research is the analysis of the body reaction (sight, brain waves, sweating, facial expressions) in the confrontation with the tested material, product, moodboard.

Neuromarketing research is primarily a tool modifying an advertisement or product at various stages of creation and the effect of marketing or sales strategies. Over the last year, we have conducted over 80 neuromarketing research, including: persuasiveness of spots, billboards, marketing materials, UX / usability tests, shelf-tests - shelf tests, packaging research, and visual identification.

Our recommendations have helped in achieving marketing, product and business goals. We are proud to help our clients grow and obtain strong position on the market.

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