Weve already conducted neuromarketing studies for more than 100 brands so we start to build benchmark indicators. Such indicators allow us to compare results with competition.

The No 1 (so far) is Coca-Cola spot, brillantly showing the brand and the product and connecting with emotions.   

Examples of neuromarketing applications:

The No 1. Coca Cola

No 33. Funny, but with horrible brand visibility:

 

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