Due to quantitative research, we are able to measure the scope of given phenomena and present in the form of countable, measurable quantitative variables.Quantitative research allows to answer the questions where, who, how many?
This type of research is useful when you want to know detailed profile of target groups, level of market shares or measure strenght of the brand (funnel, sentiment, awareness).
Quantitative research is for you if you want to:
How are quantitative research carried out?
Quantitative researches are carried out on a relatively large samples (possibility to apply statistical operations and data quantification). A standardized questionnaire is used to carry out quantitative research. The theoretical task of quantitative research is to describe the phenomenon in a specific thematic range according to established categories.
The most frequently used quantitative techniques by PAULAT are online surveys, telephone interviews and direct F2F approaches with the support of a tablet or smartphone.
- know how many potential customers will want to buy your product,
- know how many of your clients are at risk of leaving, establish retention and drop out rates
- reveil how many people are aware of your branding, where are the bottlenecks in your pruchase funnel model
- identify the elements of the brand DNA in the values important for individual groups of clients, find out how many and which customers are associated positively and which ones - negatively
- generate insights for marketing communication to communicate what customers expect, which suits their needsprofile customer into segments, define potential clients, estimate size and value of a new markets,
- verify marketing strategy and the strategy implementation, new ideas, product or brand positioning concepts (to know what to communicate)
- fulfill the needs, expectations, attitudes of the target group (to know how to communicate)
- get detailed touchpoints description (to know where and when communicate with the target group)
How are quantitative research carried out?
Quantitative researches are carried out on a relatively large samples (possibility to apply statistical operations and data quantification). A standardized questionnaire is used to carry out quantitative research. The theoretical task of quantitative research is to describe the phenomenon in a specific thematic range according to established categories.
The most frequently used quantitative techniques by PAULAT are online surveys, telephone interviews and direct F2F approaches with the support of a tablet or smartphone.
The effect of quantitative research
Quantitative, quantifiable, statistically significant results are the result of quantitative research. The research results (and the recommendations resulting from them) are based on quantifiable, measurable, comparable data, correlations - dependencies between features, size of features and their occurrence frequency.
The results of quantitative research give the possibility of comparing groups with each other, determining the strength
and the weightings of factors that affect a given phenomenon (e.g. shopping decisions).
The results of quantitative research allow to obtain representativeness for the described population, which is often expressed by means of indicators - estimation error and confidence levels for the sample.
Examples of quantitative research
Quantitative research is an important element in the creation of marketing and sales strategies. Over the last year, we have conducted over 20 quantitative research, including: segmentations, brand image studies, product tests and surveys and polls.
Quantitative, quantifiable, statistically significant results are the result of quantitative research. The research results (and the recommendations resulting from them) are based on quantifiable, measurable, comparable data, correlations - dependencies between features, size of features and their occurrence frequency.
The results of quantitative research give the possibility of comparing groups with each other, determining the strength
and the weightings of factors that affect a given phenomenon (e.g. shopping decisions).
The results of quantitative research allow to obtain representativeness for the described population, which is often expressed by means of indicators - estimation error and confidence levels for the sample.
Examples of quantitative research
Quantitative research is an important element in the creation of marketing and sales strategies. Over the last year, we have conducted over 20 quantitative research, including: segmentations, brand image studies, product tests and surveys and polls.
USP - what distinguishes us
We use modern research techniques (e.g. eyetracking, EEG, natural interfaces, click/mosue-tracking) and combine them with proven, traditional approaches. We are characterized by the recomendations which drives brands and products to achieve strong and stable market positions.