Paulat

If:

• you want to be  successful,  persuasive, have attractive marketing materials,
• you want focus  attention and  engage,
• you think  that  emotions are important
• you want to improve  ads, e.g. elements, music, color,dynamics,order...,
• you have a limited  budget
• you want to  assure  your client that the material  helphim to achieve  success.

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Neuromarketing researches are increasingly popular in market research because produce unconscious indicators. Level of attracting visual attention, level of emotion, strenght of the engagement have an impact on the assessment of the spot, advertising material in a variety of communication channels: online, TV, movies.

Neuromarketing research result indicate “the moments”, but did not answer the question why it’s important. Eye / facial / EEG trackers with “old-school” factors like credibility or purchase intent works better together in synergy for precise assessment of marketing campaign.

After several years of apprenticeship at the local level (Krakow) air pollution problem has become nationwide issue, affecting Warsaw, Wrocław, small and big cities. Masks (these provisional, these professional) have increasingly raised popularity in 2017 (which is seen on streets).

Smog is not only active in cities that are located in the valleys but also in Trojmiasto, by the sea. Seems that activities at the local level are insufficient. Will growing problem force national level to action?

Play is the highest form of research - Albert Einstein.

Research among the millennials generation, whether ethnographic or quantitative, must contain gamification elements. Sometimes it is the wording of a question/task, sometimes the construction of rankings.

Gamification is necessary in the case of millennials to break through the layer of auto-presentation (so visible in social media) to their hidden real needs and expectations.

Millennials are similar to kids (sometimes) so in both groups we have to use exercises and games more often to keep their attention.

Using evidence in marketing communication related to "Germanness" is a bit like mine clearance work. The distance from success to disaster is sometimes just a singe step. Poor associations may discourage rather than encourage. 

Angelique Kerber, Australian Open and US Open champion in 2016. Does anyone dare to use her image in Poland AD 2017? After all, her Germanness is heavily underscored by Polishness.

The risk is great, but there are "German-Polish" creations that have a considerable positive impact on the performance of companies, the best example of which is Opel).

B2B markets are a challenge for marketing, research and advertising. They are often closely precisely defined target groups (but with varying decision-making/buying influence), they have niche uses for products and their functional benefits need to be highlighted.

Faith in the distribution channel dominates; image and emotional benefits are treated as secondary.